The Strategy was focused on emphasizing the most important values of Suzuki brand: sportive and dynamic cars, perfectly adapted to the agitated and chaotic urban life.

Solution: Having this reason in mind, we have created a whole new “Suzuki story” drawing an analogy with the famous hero, Batman. In order to create the impression that Suzuki cars are strong and reliable, we have created a hyperbolic story in which the main character, Suzuki turned into the “hero the city needs”. Suzuki cars are always “on duty”, completely veiled in mystery and intensified by lights that suggest the idea of dynamism, speed, sportiness, force and nerve.

Problem: promotion launched by the mineral water brand, Bucovina, in all media: print, TV, web.

Strategy: Emphasizing the most important values of this mineral water (purity, naturalness, the equilibrium of all its components, etc) in an unique way that should have an echo in people’s minds and hearts and that should give them real motifs to participate in this promotion.

Solution: We have presented a “slice of real life”- small accidents and problems that people might encounter daily in the “jungle” of the agitated and polluted city. This print is a shot from the TV spot that concentrates the whole “key message”. It is the story of a young man waiting absently for his bus to come, but suddenly he is splashed with “dirty water” coming form a cad’s car. In such moments, you wished the whole city water would be clean.

The concept has a direct connection with a contemporary problem” few things are still pure, natural and clean in our urban existence. One of them is Bucovina water”.