Posted by Pelle on May 18, 2010 in Featured, Print | 0 comments
Problem: promoting Suzuki as a brand of urban cars
Strategy: We have reached the decision to increase the awareness of this brand in a unique way and typical for a Japanese car brand that is globally known as a rally champion. This campaign had to transpose the essence of this brand: life lived to the maximum, on a knife-edge, the sportiness in Suzuki’s DNA, the feelings and sensations of a...
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Posted by Pelle on May 18, 2010 in Featured, Print | 0 comments
Problem: the print must explain why Splash deserves the title of “The New Standard in the Mini Class” and to bring forth the values of this car.
Strategy: Having this in mind, we have created a print that should increase the awareness of Splash, emphasizing the fundamental values of this car. The concept that we advanced was revolving around the idea that appearances could be misleading:...
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Posted by Pelle on May 18, 2010 in Featured, ID | 0 comments
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