Problem: selling campaign “Suzuki SX4 Spring Edition”.
Strategy: We had to emphasize the defining quality of this car: a valuable car due to its uniqueness: it is a crossover perfectly adapted to any traffic conditions, both on road and off road.
Solution: So that the campaign can offer a relevant motif for SX4 to be purchased, we have based the concept on the idea: SX4 is a valued car that fits the remark: ”true value has no age, no color, no shape and no price”. As a consequence, this strong and treasured car is compared to a real “trophy”. We have taken into consideration the feelings of an SX4 owner: complete admiration and appreciation towards his/her SX4. These feelings are transposed visually in a personal exhibition of trophies dominated centrally by SX4.
