Problem: selling campaign “Suzuki Swift Spring Edition”.
Strategy: Since the campaign was launched in early spring, we have created a colorful and animated universe that should stir the appetite for life. The coming of spring is the perfect moment to make a change in your life: such as to get a Swift, an apparently small car, but surprisingly powerful, sportive that you can rely on when it comes to fun and long trips. If Swift can be your “ally” at the “fun chapter”, this campaign should also increase the awareness of Swift, giving relevant motifs to be purchased.
Solution: We intended to recreate the atmosphere of “coming back to life”, “colorful world” and appetite for life typical for spring time, but also for Suzuki’s philosophy:” Fun” is a “Way of Life”. That is the reason why we created a fantasy like world, governed by Swift that was defined as “The Small Big Champion”. The whole campaign was centered on the most important value of this sportive car: apparently a small size car, Swift was conceived to become a worldwide rally champion for years, a value that sets it apart from the rest of the other cars in its class.
