The City Is Calling You (U)

Problem: print campaign that should increase the awareness of Suzuki automobiles.

The Strategy was focused on emphasizing the most important values of Suzuki brand: sportive and dynamic cars, perfectly adapted to the agitated and chaotic urban life.

Solution: Having this reason in mind, we have created a whole new “Suzuki story” drawing an analogy with the famous hero, Batman. In order to create the impression that Suzuki cars are strong and reliable, we have created a hyperbolic story in which the main character, Suzuki turned into the “hero the city needs”. Suzuki cars are always “on duty”, completely veiled in mystery and intensified by lights that suggest the idea of dynamism, speed, sportiness, force and nerve.