Problem: the print must explain why Splash deserves the title of “The New Standard in the Mini Class” and to bring forth the values of this car.
Strategy: Having this in mind, we have created a print that should increase the awareness of Splash, emphasizing the fundamental values of this car. The concept that we advanced was revolving around the idea that appearances could be misleading: even if Splash is a small size car, it must be discovered in order for you to find out what it is really capable of.
Solution: It is a print focused on Splash’s strength of character and continues the online campaign “ The City at Your Feet”. The visual treats Splash as the center of attention, as an apparently small size car that is completely surprising while being driven on the city roads. What does this print say about the car’s personality? That Splash is a strong, dynamic car, extremely practical and versatile in the urban traffic, young, functional and totally adapted to your needs. In the end, your experience with Splash will make you feel like having “The City at Your Feet”.
