Problem: promoting Suzuki car models based on their core value: they are perfectly adapted for urban traffic.
Strategy: We have decided to take into account the philosophy and global statement of Suzuki brand: “Fun” as a “Way of Life”. Considering Suzuki’s vision upon life, we made a step forward by building up that “added value” which should be associated with this brand. That added value is aspirational: Suzuki guarantees you a total relaxation while driving that you’ll start “seeing life with different eyes”.
Solution: We wanted to stress the essential benefit of Suzuki cars: perfectly adapted to urban life. The safety and relaxation that overwhelm you while driving any Suzuki car make you perceive the environment and your surroundings (the City) differently. They somehow transpose you into a world full of fantasy, beauty and naturalness.