Problem: selling promotion: “Suzuki SX4 Spring Edition”.
Strategy: We have staked the campaign on the typical values of this crossover: resisting, durable, adapted to any on road/off road conditions, strong, reliable and efficient. As a consequence, the core message of this campaign was: SX4 is a truly valuable car, that car which passes successfully the test of time.
Solution: To emphasize the advantage of this resisting crossover, we have captured the car “passing through” all the seasons of the year. All the fantasy like and colorful atmosphere have to do with the philosophy and Suzuki’s statement: “Fun” is a “Way of Life”.
