Problem: promoting the New Year’s Eve party hosted and organized by the 4 stars luxurious Rin Grand Hotel.
Strategy: It was requested that the VIPs invited by Rin Grand Hotel should represent the center of attention. They somehow are the main reason that motivates the target to participate at this pompous party.
Solution: So that we could intensify the value and fame of these stars, we have “dressed up” the whole party with “ glamor”, a party from which the paparazzi couldn’t have missed. We have chosen an exaggerated and hyperbolic approach: this party is so much like a magnet and all these people present here are so important for the showbiz that the paparazzi are hiding in the most unusual locations only to get some exclusive photos. We have chosen humor because in this case it is the “spicy element” that makes the print memorable.
