Problem: promotion launched by Domus Stil- a real estate company that was selling apartments at a lower price.
Strategy: Taking into account the cheap price of their apartments, we have focused on a direct and personal call-to-action message.
Solution: We have treated everything with humor: 3 seahorses in a fishing bowl; one of them acting strangely: it stands on its head. The concept refers to the fact that you “don’t have to stand on your head”, you don’t have to despair in order to have your own house.