Problem: promotion launched by the mineral water brand, Bucovina, in all media: print, TV, web.
Strategy: Emphasizing the most important values of this mineral water (purity, naturalness, the equilibrium of all its components, etc) in an unique way that should have an echo in people’s minds and hearts and that should give them real motifs to participate in this promotion.
Solution: We have presented a “slice of real life”- small accidents and problems that people might encounter daily in the “jungle” of the agitated and polluted city. This print is a shot from the TV spot that concentrates the whole “key message”. It is the story of a young man waiting absently for his bus to come, but suddenly he is splashed with “dirty water” coming form a cad’s car. In such moments, you wished the whole city water would be clean.
The concept has a direct connection with a contemporary problem” few things are still pure, natural and clean in our urban existence. One of them is Bucovina water”.
