Problem: promoting the apartments constructed by Adama, a real-estate company that is well known in Central and Eastern Europe.
Strategy: In order to urge the target to buy an Adama apartment, we have focused on the idea that these are valuable and functional apartments.
Solution: We wanted to transmit the idea of trust and safety in everything constructed by Adama. In fact, this is the public image of this company in Romania. This print has a direct call-to-action message: “Strike while the Iron is Hot”, suggesting visually (the strong hand of the iron man) the values of Adama apartments: long-lasting, durable and resisting apartments.
